Google Beats All The Cars On The Market
When you think Google would not get any cooler, they have showed off their very own Google car. It is the new toy in the Google company, which has entertained employees and also the wider public. What…
Prius Plug in Hybrid At Film Festival
During the Tokyo International Film Festival held during October 23 to 31, Toyota Motor Corporation (TMC) will proudly announce he new Prius Plug in Hybrid as the official car on display. This is the …
Sales Stats Suggest Americans Now Accept That Small is Beautiful
Automotive News magazine is, as most of us know, the Bible of industry information in North America. Thus we journalists pay attention to the contents. The magazine's latest issue chronicles the b…
World Record for Production Car Ought to be the Last
Well, I'm happy that someone has finally set a new land speed record for a production car because, in these times, I can't think of a more useless accomplishment, other than winning a "ho…
Chevy Instead of Chevrolet? We Say No
Never once, in my entire life, have I called a Chevrolet "Chevy." Never, during my years as creative director for the brand's ad agency, did we write an ad or commercial containing the w…
The New Buicks. An American Success Story
Back when I was too young to appreciate what made one car better than another, a friend's father took us along for a visit to a Buick showroom. Somehow, just by looking at the lines and getting a …
At Last: Mazda Brings Back the Fun-Loving Small Sedan
It's been a long time since Mazda has been willing to offer North Americans a small, affordable car. And by that I mean a car smaller and less expensive than the current Mazda3. Anyone remember th…
TAG Heuer and Tesla Collaborate in Time and Motion Study
Though I've never been motivated by brand associations to help advertise cars and other products, here's one that pleases me. Watchmaker TAG Heuer has teamed up with Tesla Motors in a collabor…
Toyota Discovers the Price of Success as Sales and Manufacturing Comes to a Halt
A couple of years back, Toyota's chairman declared that he intended his company to become the world's largest automaker. "Be careful what you wish for," the saying goes, for Toyota s…
New Ford Fiesta and Focus Shine in Detroit
Sitting here at my computer desk 2800 miles away, it's difficult to comment honestly on the new cars and concepts at the 2010 Detroit Auto Show. Like you, I've perused various Web sites and wa…