Chevy Makes it Big With Two New Small Cars
If there's one thing GM needs to pull itself back to profitability it's a good small car. Or two. And with the 2011 Chevrolet Cruze now available and a new Chevrolet Aveo about to be unveiled …
Chevy Instead of Chevrolet? We Say No
Never once, in my entire life, have I called a Chevrolet "Chevy." Never, during my years as creative director for the brand's ad agency, did we write an ad or commercial containing the w…
The Shocking Secret That Stunned the Auto World
I'm going to let you in on a secret that's being whispered at the top management level of every automaker yet never gets mentioned by automobile journalists. Trust me, the following is true. G…
Can the Chevrolet Cruze Make the Cut?
I've said this before and I'll say it again. I'm deeply concerned over GM's ability to sell the upcoming Chevrolet Cruze. Not that the Cruze isn't a decent car but this could be a…
Test Drive Digest: Dodge Challenger R/T Classic
No, this is not a scene from a TV thriller, although it wouldn’t surprise me to see Steve McQueen slip into the driver’s seat and powerslide out the foundry door just before the bad guys arrive on the…
The Man Who Might Have Saved General Motors
On April 1, 2009, Bob Lutz, GM's vice-president of global product development, stepped down from his esteemed position. This move may have been unexpected but I think I know why he did it. First, …
The Chevy Spark, a Face Not Even a Mother Could Love
When the price of gasoline again rises to $3.00-$4.00 per gallon, and believe me it will, the American public will turn to small cars at a rate that no one dared predict. GM (the "new" GM) w…
President at the Pump
Imagine. In just seven years all new cars sold in America will be required to average 35 mpg. The auto industry (or what's left of it) will not go down without a lot of screaming and hair-tearing,…
Daewoo: GM’s Secret Weapon?
With Chrysler bankrupt, GM nearly so, and several other manufacturers in trouble, rumours are flying about mergers and buyouts. Pundits who long ago claimed that the auto industry would some day be re…
A Corner is Worth a Thousand Words
67 between El Cajon and Julian) in what is arguably one of the best performance cars made in the US: a 2008 Z06 Corvette.
This wasn't one of those dealer's test rides with the salesman sitt…