Gorgeous demands... Gorgeous waits... Bloody Gorgeous! Unless you've been under some rock for the past year, its been difficult nay impossible to watch television in the U.S. without coming across those infernal "Gorgeous" Jaguar commercials.

Dang nabbit.

This reoccurring theme has served to annoy (rather than allure) beyond what was thought imaginable. At the 2006 New York Auto Show, Jag's little den in the Ford wing of the Javits Center was blanketed by that obnoxious male voice over - "Gorgeous".

Shove it, pal.

So when MotorAuthority spied this (1:13) video of latest Jaguar C-XF that's due to début at the upcoming Detroit Auto Show, it almost didn't make to 4DriversOnly on the grounds that it was produced by the same jacks who brought us Gorgeous for the previous umpteen months.

But Ian Callum's design is exciting. And I, as your humble 4DriversOnly publisher, would be remiss not to share with you, dear reader.

The beam me up Scotty effect at the end is well done. It's the future...now.