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by Gunnar Heinrich on December 22, 2006
As part of Ford's "Bold Moves" campaign - a spicy if somewhat misguided title for what has amounted to a fairly standard approach to FoMoCo's advertising (blog and all) - the following Shelby GT500 commercial that is current being aired in the United States serves the Detroit automaker (and the model) well.
Humor is almost always a good strategy for marketing a car whose raison d'être is to have (mischevous) fun. And a plot Twist helps to drive home the point, too. Watch this.
Humor is almost always a good strategy for marketing a car whose raison d'être is to have (mischevous) fun. And a plot Twist helps to drive home the point, too. Watch this.
Permalink: Video > Boldly Funny Shelby Ad
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/46797
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