Van Hooydonk Talks About 1-Series Design

November 21, 2007 · Posted in Uncategorized 

-

By Gunnar Heinrich

Adrian Van Hooydonk, chief of BMW Design walks the viewer through the thought processes behind the latest 1-Series coupe that's soon to meet the North American market.

Based largely on the old and iconic 2002, the new 1-Series coupe is – to paraphrase Mr. Hooydonk – a coupe in the traditional BMW sense. Not a fastback, but one that sports a more three-box structure that features the Hoffmeister kink and an actual trunk.

Added to the monologue are some very appealing B-Roll shots of the 135i driving in this 03:45 video. It's well worth the look.

[Source: YouTube]


Tags: no tags

Comments

2 Responses to “Van Hooydonk Talks About 1-Series Design”

  1. Michael Karesh on November 22nd, 2007 7:34 am

    I don’t think the reason many people want this car is the styling.

    Me, I’m not seeing a lot of 2002. I am seeing a lot of Bangle. Not bad Bangle, but Bangle nonetheless.

  2. Gunnar on November 22nd, 2007 4:54 pm

    You’ve got to admit that there’s a lot less Bangle in those lines. They’ve used the flamethrower less…

Leave a Reply




  • Recent Posts