Van Hooydonk Talks About 1-Series Design

Filed in archive by Gunnar Heinrich on November 21, 2007

By Gunnar Heinrich

Adrian Van Hooydonk, chief of BMW Design walks the viewer through the thought processes behind the latest 1-Series coupe that's soon to meet the North American market.

Based largely on the old and iconic 2002, the new 1-Series coupe is - to paraphrase Mr. Hooydonk - a coupe in the traditional BMW sense. Not a fastback, but one that sports a more three-box structure that features the Hoffmeister kink and an actual trunk.

Added to the monologue are some very appealing B-Roll shots of the 135i driving in this 03:45 video. It's well worth the look.

[Source: YouTube]

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Vote for Van Hooydonk Talks About 1-Series Design:

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Rating: 8.50 out of 2 vote(s) cast.

Response from: Michael Karesh (11/22/07 6:34am)

I don't think the reason many people want this car is the styling.

Me, I'm not seeing a lot of 2002. I am seeing a lot of Bangle. Not bad Bangle, but Bangle nonetheless.

Response from: Gunnar (11/22/07 3:54pm)

You've got to admit that there's a lot less Bangle in those lines. They've used the flamethrower less...