Following the ford Motor Company press conference last Monday in which Chairman Bill Ford and his cohorts revealed the "Way Forward," a plan intended to save the company, I read numerous press reports and opinions by financial and automotive "experts."

Clearly awed by the company's presentation techniques, none dug deeply enough to offer a thorough analysis. Except, that is, AutoExtremist publisher Peter DeLorenzo, who was there and went beyond the hype to reveal the ugly truth. As in Ford's "basically admitting that the company was culturally bankrupt, bureaucratically paralyzed, and woefully and relentlessly clueless about how to function in the modern automotive world."

But that was just the beginning. Try this for a searing remark: "Ford basically admitted that it is functionally dysfunctional... and I am shocked at what the Ford executives put out for public consumption - and at the depth and breadth of the utter futility they admitted to." Ford's problem is that it remains strangled by that bureacracy, which I experienced on numerous occasions when the company was a client for my former ad agency's suit-dominated bureacracy.

DeLorenzo, by the way, is also an ex-agency creative director, one with a hugely impressive background. His Dad was a successful sports car race driver and ex-member of the Corvette team. Good genes.