Take a Saturday Night Drive
February 9, 2008 · Posted in Mazda
Here's a really cool site created by mazda.
The automaker just posted new interactive video on its site promoting the RX-8 and the MX-5. "The Drive" allows users to choose a vehicle, a strip of road, music, and camera angle to virtually test-drive the car.
Mazda says the campaign was inspired by YouTubers who were posting video of their own Mazda driving experiences online. Sport car fans shot footage obtained by strapping cameras on the sides of their cars to emphasize features such as gear-shifting and brake functionality. The Drive is intended to target this type of consumer – presumably, the ones who don't already own Mazda's.
Visit The Drive and take a spin.
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