Shell & Ferrari Pan-American Tour
Today Shell and Ferrari launched their Pan-American tour which takes two Ferrari 599 GTB Fiorano's starting from Brazil and finally ending up, three months from now, in New York City. The route will total a staggering 20,000 miles! Throughout the entire trek, the dual Ferrari's will survive only on Shell's Premium V-Power fuel and be supported by a Shell technical team. How exactly do you apply for a job like this? What lucky SOB gets to be paid to drive a Ferrari for three months? And I thought the guys at Motor Trend had it good! Check out the press release below for more details.
Shell's long time technical partnership with Ferrari is about to get longer – 20,000 miles longer.
Shell is extending its support of Ferrari by committing to back a new event – Panamerican 20,000. This uniquely ambitious test of the all-new Ferrari 599 GTB Fiorano starts in Brazil in August and stretches much of the length of the Americas. The three-month marathon, which concludes in New York in November, will be a very visible demonstration of the close partnership between Shell and Ferrari.
"Shell will be behind Ferrari 100 per cent for the entire route of the Panamerican 20,000 with important technical support and a suite of performance fuel and lubricant products," said Raoul Pinnell, Chairman of Shell Brands International AG. "The spirit of our technical partnership is that we're together for the long run, and that's embodied by this daring demonstration spanning more than 20,000 miles in the latest Ferrari Gran Turismo product, the exciting 599 GTB Fiorano."
'Shell's partnership with Ferrari is based on a deep technical connection,' explained Juan Carlos Perez of Shell Brands International AG. 'Ferrari trusts that Shell will always meet their demanding requirements because of our own unwavering commitment to quality and innovation. The insight from our work with Ferrari translates directly into the products we offer on the forecourt. For Shell, the term "Developed with Ferrari" has real meaning.'
Shell fuel stations along the route will play a critical role in keeping the Ferrari 599 GTBs supplied with Shell V-Power fuel and celebrating the passing of the Ferrari Panamerican with special events and promotions. A Shell technical support team will accompany the cars throughout the expedition.
The epic Ferrari Panamerican tour promises to elevate Shell's deep technical involvement in the Ferrari road car development story to the highly visible stature of Shell's role with Scuderia Ferrari in Formula One. Shell has fuelled six Ferrari Formula One Constructors' Championships and every new Ferrari road car leaving the Maranello factory in the past decade.
Shell fuel and lubricant products bear the message 'Developed with Ferrari' to indicate the robust technical partnership between the two leaders of their respective industries. Performance enthusiasts, who understand Ferrari's uncompromising approach to performance, appreciate the significance of Ferrari's choice of Shell for its exclusive products.
Shell supported a similar trek across China in 2005 with Ferrari 612 Scagliettis. The 2006 crossing of the Americas is an ambitious debut for the all-new 599 GTB Fiorano, Ferrari's most powerful car ever developed. Ferrari enjoys a customer base across the major markets of the Americas – the United States is Ferrari's largest national market and is home to an extensive network of Shell fuel stations.
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Wow that’s an amazing story. I think i actually heard of those two lucky guys blogging about their experience. Definitely great PR for both Ferrari and Shell, that’s for sure! Great article.
How is the tour going it must almost be over now, i would have thought you would have giving us an update
You got to love the Ferrari, but the press release makes it sound more like a 20,000 mile commercial for Shell.
Carmen Harvey
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Ferrari will always be my dream car. I had one that was destroyed together with my son. I will never buy another one for I have a second son.