Save Detroit, Turn Back the Clock
I'm not certain I agree with Thomas Bernard's solution to the problems facing Detroit automakers. In fact, I'm not even sure he's serious, but it makes for an amusing read. In The Truth About Cars, Bernard says "Harley-Davidson has been making obsolete, inefficient and technologically deficient motorcycles since the 60's." He then describes the Ford F-150 as "a tried-and-true workhorse built around fundamentally simple (if highly evolved) technology… as personal transportation it's incredibly inefficient." His point being that, since these vehicles are profitable for their builders, Detroit should go back to the 1960's and build "style icons that remind drivers of a time when American culture was dominant and cast iron V-8's ruled the roads." That way, Bernard suggests, "America's automakers can retrench, regroup and start building genuine American cars again. Cars with style, power and profit." Bernard makes no reference to fuel-efficiency or safety.
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