Filed in archive
News
by Jeff Bressler on February 12, 2008
Saab, has added new meaning to the phrase "cold call." The famed ICEHOTEL in Jukkasjärvi, Sweden is featuring an Aero-X carved totally in ice. The Aero-X concept was shown by Saab back in 2006.
The display is part of the "Saab Move Your Mind Room" that challenges viewers conceptions of what is expected or normal, and to help them feel more connected to the Saab brand.
Seems kind of bizarre, but I guess the venue of an ICEHOTEL would bring out slightly off centered guests to start with.
Permalink: Saab gets a Cold Reception
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/113485
Addthis
Ask
Blinklist
del.icio.us
Digg
Fark
Facebook
Google
Lycos
Ma.gnolia
Mr Wong
Netscape
Netvousz
Newsvine
Reddit
StumbleUpon
Slashdot
Tailrank
Technorati
Wink
Yahoo
Vote for Saab gets a Cold Reception:
|
Rating: 9.00 out of 1 vote(s) cast.
|
Subscribe
Use the search to look for other interesting posts
| RSS |  See all blog subscribe options |
 What is RSS? | |
| Yahoo! |
|
| Addthis |
|
| Bloglines |
|
| Newsletter | |
| Follow us on Twitter! |
