Saab gets a Cold Reception
February 12, 2008 · Posted in News
Saab, has added new meaning to the phrase "cold call." The famed ICEHOTEL in Jukkasjärvi, Sweden is featuring an Aero-X carved totally in ice. The Aero-X concept was shown by Saab back in 2006.
The display is part of the "Saab Move Your Mind Room" that challenges viewers conceptions of what is expected or normal, and to help them feel more connected to the Saab brand.
Seems kind of bizarre, but I guess the venue of an ICEHOTEL would bring out slightly off centered guests to start with.
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