Renault Names Car, Zoe’s Unhappy

May 25, 2010 · Posted in Strange News

Renault Zoe

We sometimes wonder about, or laugh at, the amusing names carmakers invent for new vehicles but in fact, product naming can be extremely difficult. What makes sense in one language, for example, may be rude or insulting in another. And manufacturers eagerly copyright in advance any name or combination of letters and numbers that they think may someday be useful. Nevertheless

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