Oh the Shame
February 6, 2008 · Posted in Hyundai
Are they embarrassed by their name, or mortified with their crummy super bowl commercial? It appears that Hyundai will totally forgo placing their flying H logo on the grille of their Genesis sedan.
Hyundai made the announcement at the Chicago Auto Show today.
Risky business in my mind. This looks like a winner for Hyundai. Why not help build the brand image with the logo, instead of trying to hide the name.
This could be the first of a series of biblical cars for Hyundai. After Genesis might come the hybrid Deuteronomy.
Comments
One Response to “Oh the Shame”
Leave a Reply
How about a new minivan? (Exodus).
Hark back to the ’50′s with the Dodge LeFemme, and market a car for the fair sex; what to call it? (Ruth).
OK everyone can stop groaning now.