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Hyundai
by Jeff Bressler on February 6, 2008
Are they embarrassed by their name, or mortified with their crummy super bowl commercial? It appears that Hyundai will totally forgo placing their flying H logo on the grille of their Genesis sedan.
Hyundai made the announcement at the Chicago Auto Show today.
Risky business in my mind. This looks like a winner for Hyundai. Why not help build the brand image with the logo, instead of trying to hide the name.
This could be the first of a series of biblical cars for Hyundai. After Genesis might come the hybrid Deuteronomy.
Permalink: Oh the Shame
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/113030
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Response from:
Glenn
(02/07/08 7:16am)
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Hark back to the '50's with the Dodge LeFemme, and market a car for the fair sex; what to call it? (Ruth).
OK everyone can stop groaning now.