Lincoln Lookin’ Lowly?
Not so claims this subhead: "The Escalade brought Cadillac back into fashion — but lincoln's smart overhaul strategy could leave its rival in the dust." While that subhead came from this article Cadillac vs. Lincoln: Reversal of fortune? And after reading the article, I'm still not sure where it came from. Right now, Lincoln is so far in the drain I'm not sure what can be done to bring it back. Here's a piece from the article:
At the end of 2000, Cadillac and Lincoln were running neck and neck in sales, with Lincoln notching 193,009 cars and trucks and Cadillac counting 189,154. But by last year, Cadillac had built a huge lead. It sold 235,002 vehicles while Lincoln, in a steep decline, managed to move only 123,207.
If that's not a big "wow" to Lincoln people everywhere, I'm not sure what could be. Could Lincoln be turned around the way Cadillac did? Yes, but with products like the Zephyr and the older-than-old Town Car, we're not sure Lincoln has what it takes. Oh, changing Zephyr's name to MKZ isn't exactly how Cadillac did it.
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