The Cleveland Auto Show is underway and it's easy to miss the cars owned by lebron james.

The cars are tucked into the southwest corner of the International Exposition Center with no signs or banners telling people James owns them.

But small details on the two white luxury cars hint at their superstar owner.

The license plate of the $410,000 Maybach 57S says KNG OF OH.

The plate on the other car - a $161,000 Mercedes S63 - reads KNG OF AK, a salute to the Cavaliers star's hometown of Akron.

The back of the Mercedes reads L23 - matching James' jersey number - instead of S63.

Although some people who checked out the cars said they had no idea the vehicles belong to James, others already knew the Mercedes was the car James was driving when he got a $259 ticket last year for going 101 mph.