driversonly
I'm out of Sync
Filed in archive Ford by Jeff Bressler on March 3, 2008
fordsyncsystem.jpg


What is the 21st Century replacement for the cup holder? Try the ford Sync system.

I was in Seattle late in the summer for the rollout of the Sync in the Ford Focus. The system is pretty neat, but I was off in my thinking that a $395 option would not sway young buyers to purchase a Ford product. Boy was I wrong!

Ford's Sync, which allows drivers to operate their car's stereo, personal music device and mobile phone by voice, has proven to be a winner with young consumers, a demographic the automaker needs to reach.

Since the hands-free connectivity system was unveiled last fall, Ford has sold more than 66,000 units of the $395 option in 12 different Ford, Lincoln and Mercury vehicles. But more importantly, Ford executives say - and some analysts agree - the system has helped the company reach younger buyers looking for small cars.

focus2008.jpg



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