Hyundai Wants Us to Think
Why miss heading to the head or grabbing a nacho to watch Super Bowl commercials when you can see them here. Hyundai's new Genesis rear-wheel drive luxury sedan will be featured in two 30 second spots.
Quite frankly this ad sucks. In there best spin, an empty suit from Goodby, Silverstein & Partners, the ad creators explains it like this -
"Unlike the majority of Super Bowl advertising which attempts to make the audience laugh, Hyundai's ads are intended to make the audience think. We want to challenge consumers to continue to see Hyundai in new light. We feel that the unique tone and theme of our two spots will differentiate us from the crowd on Super Bowl Sunday."
We want to laugh, eat and drink during the Super Bowl, not think!
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