[Image Source: Jeff Topping for NYT]

By Gunnar Heinrich

It had to happen at some point. Advertising is infiltrating everywhere and anywhere now that we can no longer be bothered to wait through TV spots or to click on those Google link ads. Yes, automotive advertising - that is ads wrapped on the outside of actual vehicles - is here and it's set to grow.

According to the New York Times, "thousands of motorists who have signed up to have their cars and trucks wrapped in advertisements in exchange for a stipend up to $800 a month."

How did they do it? "They" got in contact with one of several ad agencies like FreeCar Media where upon agreeing to terms and conditions like no swearing in your car (a challenge for many) and to park outside as often as possible, you and your car that's younger than five years of age are eligible to have an advert wrapped across your car's finish.

Does ad wrapping hurt the finish?

"3M, which remains the largest producer of the material, uses an adhesive similar to the one on its Post-it notes, enabling installers to place vinyl strips on a vehicle that do not stick until pressure is applied. The material is popular for wrapping racecars, helicopters, planes, boats and even buildings. Far from hurting the paint job, the wrap preserves it," reported the Times.

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[Source: NYT]