Ford Edging Its Way Into Our Hearts Through Philanthropy

Filed in archive on March 20, 2007

Ford coupled with US TV Network ABC is on the highway to public relations heaven. It's not enough that FoMoCo's prized cross-over ute is everywhere from print to billboard, the telly and internet are involved too.

The Blue Oval has been handing keys to "deserving families" on ABC's Extreme Makeover: Home Edition program that continues to shine in Nielsen's eyes. And it's part of a Ford campaign called - cheekily enough - Edge Across America!

Those who have a sob story to tell (haven't we all?) can tell theirs on www.edgeacrossamerica.com with the not-so-covert hope of winning a new Ford.

Ford plans on awarding a new Edge to one family in every state. Sorry, no FoMoCo love for Samoa Amelika or guam.

The grand contest ends in May. So you've got time to make your story a real tear-jerker.

[Source: Ford]