Dr. Z May Yet Axe Chrysler
The Chrysler Group of DaimlerChrysler AG is not safe, so says the Auto Insider. In 2006, Chrysler lost significant market share along with $1.5 Billion. To be sure, this figure was no where near as staggering a loss as that suffered by domestic rivals General Motors or Ford, but the efficiency minded German brass back in Stuttgart are reputed to be quite unhappy with Chrysler's performance.
Dr. Dieter Zetsche, former head of the Chrysler Group, now CEO of DCX, and the wily German engineer character in all those ask Dr. Z commercials (that no one bought for a second), is in the awful position of not committing himself or DCX to Chrysler's future should the division not return to profitability this year. It's just a frosty reminder of the all-about-the-bucks atmosphere that's pervading the upper levels of the automotive industry.
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