DaimlerChrysler In A Quandry > What To Do About Name If Chrysler Is Sold?
Filed in archive on March 14, 2007
There's something that just does not ring true when the owner of a sparkling new Mercedes-Benz opens the door and finds on the B-pillar an information plaque that says that the car was manufactured by DAIMLERCHRYSLER.
If it were me, I'd probably say, "What the #@$*! I did not just pay $134,000 for a Chrysler!" But that's just me.
Yet there are rumblings back home in Stuttgart from investors that want not only to be rid of the money-losing Chrysler Group, they want a return to the original Daimler-Benz AG - days when Mercedes-Benzes were products of, well, Daimler-Benz AG and not the misnomered "merger of equals."
Company management is being squeezed from both sides on the issue. Still, DCX says that Chrysler hasn't been sold yet and may not be sold so its keeping the name.
[Source: Detroit News]
Tags: DaimlerBenz DaimlerChrysler cars chrysler name+chrysler chrysler+sold daimlerchrysler+quandry
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Strategic Name Development Product Naming Blog
Sometimes the only thing worse than nobody knowing your name is when everybody knows it. It seems that two shareholders want to drop Chrysler from the DaimlerChrysler company name and instead use Daimler-Benz AG, because any reference at all to the ail...
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