At Last: The Answer to Retro
So you want a car that's brand new. But you'd also like one that's old. Yet you don't care for retro. Well, have I got a car for you! This one, the Morgan 4/4, was launched way back in 1936 and has been in continuous production for 70 years, something no other manufacturer can claim and which is acknowledged by the Guinness Book of Records.
To celebrate its unique achievement, the Morgan Motor Company has unveiled a special model. Appropriately named "70th anniversary," just 142 cars will be built. Each car is individually marked with the year it honours, and is finished in period style.
Though the specification subtly changed through the decades, the standard specification of fold-flat windscreen, vintage dashboard, sheepskin bonnet strap and drilled steel wheels with chrome hub caps, all add visual links to the past. A strong galvanised steel chassis carries coachbuilt bodywork of aluminum panels over an ash frame, built to the same tradition as the 1930s.
The 70th Anniversary limited edition cars have been fully tested and developed to meet all of the latest crash and emission standards and are powered by the super efficient 1.8 liter 125 bhp Ford Duractec engine.
Charles Morgan, director and grandson of the company's founder said "we are really proud to celebrate this anniversary. We have made nearly 10,000 4/4s over the years. The fact that we have kept the essence and character of the car, while keeping the functionality and safety totally current, is a testament to the original design, and the skills and ingenuity of our engineers at the factory in Malvern."
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