Analysts Wrong About Gen Y and Subcompacts
Will these guys never learn? Auto analysts are making statements about the new wave of subcompacts and once more they're off the mark. A commentary in "Autoblog" on Generation Y's car buying intentions quotes analysts as saying "while some Gen Y buyers will purchase vehicles based on cost, they'll abandon them as soon as they can afford something more 'interesting' like a Cadillac Escalade, Lincoln Navigator, or Hummer H2." According to Global Insight analyst John Wolkonowicz, "automakers are once again making the mistake that younger buyers' primary concern is cost. This is not a meek generation. They (Generation Y) want you to see them arrive… a car is like clothing." Well, he's got the clothing part right but cost does count for younger buyers, especially in an era of high fuel prices. As for moving up to Escalades, Navigators and Hummers, forget it. The Y Generation is too savvy, too hip, and too aware of the environment to be lured into monster machines. They'll not only purchase a Toyota Yaris, honda fit, or Hyundai Accent because the cars are affordable but also because they're fun to drive. One thing in this story I do agree with, though: "There is a trend of younger drivers coveting more classic vehicles." See "Classical Drive" for more on the collector car hobby.
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The Accent as “fun to drive?” Uh, no. Mazda3? Yeah.
yeah right Gen y is going to go from a yaris to an escalade…actually i was thinking more along the lines of a buick. they have become SO Gen y with their sporty feel and great effect.
personally i went back in time, and now drive a 72 bmw 2002. i love that car. so i have a 4cyl car w/a carb, and ‘old’ technology, but still get better gas than some of the stuff coming out of gm.
some people will never get us will they?