All Smiles @ Maserati, Sales Are Up
[Source: Detroit News]
It's good to be fiscally insulated. When bubbled markets – housing especially – hickup or even burst, the rich can fall back on a safety cushion. And if they're really well cared for by the financial buyers @ Goldman Sachs, theirs is a cushion stuffed with the cash of diversified currencies from the Australian Dollar to the €uro.
And what this means is that unlike most Ford, Toyota, and GM customers, the rich don't have to rely on mortgage money to pay for a new set of wheels.
So, it should be little surprise then that while the rest of automotive market was down, Maserati's clientelle have remained unflustered by recent real-estate troubles afflicting many in the U.S. and have kept on buying.
Maserati's year-to-date sales grew by an impressive 33.7%. Credit for the rise can be given to the highly marketed launch of the Quattroporte Automatica – the flagship sedan that discarded the dreaded F1 style shifter for an honest 5-Speed automatic transmission.
In total, the Trident marque delivered 230 carriages so far this year.
[Source: Detroit News]
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