Alfa Romeo & Armani Team Up In PR Venture
"'Made In Italy' excellence," is the catch phrase being tossed around by the public relations heads of world renowned designer giorgio armani and sportscar icon Alfa Romeo. This bit of "Proud to be Italian" comes on the heels of Fiat mulling over the controversial idea of manufacturing Alfas in China for the Chinese market.
Together at the Triennale in Milan, Alfa Romeo is sponsoring the Giorgio Armani exhibit that showcases 30 years of the designer's work. And, like any good sponsor, Alfa has thrown in the new Brera to display for good measure.
"Sponsorship of the 'Giorgio Armani Exhibition' is part of a strategy aimed at forging a permanent link between Alfa Romeo and the world of culture, in the sense of artistic expression highlighting creativity and innovation," Alfa Romeo CEO Antonio Baravalle said.
[Source: Alfa Romeo]
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The Brera is a sexy beast. Can’t wait for Alfa to return.
The only weak point for the Brera is the side view, which shows the fact that it’s an FWD car. the long nose makes it appear unbalanced.
FIAT needs to bite the bullit and develop some RWD architecture for5 Alfa.