"'Made In Italy' excellence," is the catch phrase being tossed around by the public relations heads of world renowned designer giorgio armani and sportscar icon Alfa Romeo. This bit of "Proud to be Italian" comes on the heels of Fiat mulling over the controversial idea of manufacturing Alfas in China for the Chinese market.

Together at the Triennale in Milan, Alfa Romeo is sponsoring the Giorgio Armani exhibit that showcases 30 years of the designer's work. And, like any good sponsor, Alfa has thrown in the new Brera to display for good measure.

"Sponsorship of the 'Giorgio Armani Exhibition' is part of a strategy aimed at forging a permanent link between Alfa Romeo and the world of culture, in the sense of artistic expression highlighting creativity and innovation," Alfa Romeo CEO Antonio Baravalle said.

[Source: Alfa Romeo]