911, Cayenne Fueling Runaway Sales @ Porsche

Filed in archive by Gunnar Heinrich on October 4, 2007

By Gunnar Heinrich

I've written about it before and by Dr. Ferry's ghost I'll write about it again. I am amazed how the extension of the Porsche name to sport utility vehicles has reaped the German inventor's namesake company incredible sales dividends from what was a risky venture for the marque.

The Cayenne along with the signature, rear engined 911, are responsible for fueling major sales growth in the North American market. Porsche's P.R. department are busy doing the self patting.

"In a tough market environment, the manufacturer of sporty premium cars managed, with 2,801 deliveries to customers in September 2007, to surpass the previous year's 2,339 units by 20 percent on its most important sales market," the company reported in a press release.

Not all was perfectly peachy, however. Boxster sales slid back by seven percent to 712 units.

[Source: Porsche]

Related Entries:

Porsche Cayenne Facelift: Erste Fotos - 25 November 2006
Porsche Cayenne: Mehr Power trotz geringerem Durst - 06 December 2006
Strong Cayenne Sales Tow Rest Of Porsche Co. - 03 May 2007
Porsche 911 & Cayenne Drive Overall Sales Higher...But S... - 06 November 2007

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Vote for 911, Cayenne Fueling Runaway Sales @ Porsche:

Currently 9.50/10
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Rating: 9.50 out of 2 vote(s) cast.

Response from: Andrew (10/05/07 9:07pm)

Many Porsche fans, myself included, were skeptical about our favorite sports car company developing and building an SUV. But I think Porsche knew this and had no intention of marketing the vehicle to the Porsche traditionalist. They just hoped we would let it go as long as the SUV carried the Porsche brand with distinction. The Cayenne has accomplished this fueling huge benefits for Porsche.